Join the Circular Revolution

You may have heard the term “circularity” come up when discussing your company’s Environmental Social Governance (ESG) goals. But what is it?
Circularity is a system that reuses and repurposes materials and products infinitely—eliminating our need for virgin resources. Circularity massively reduces the impact of CO2 emissions, water consumption, energy use, and physical waste.
While the Industrial Revolution created the ability to produce on a global scale, it came at a great cost to the environment. Today, circularity is the next phase of the industrial revolution: the Circular Revolution. Simply put, it means creating a better world for us and future generations.
3 Zero-Waste Processes, Explained
What is downcycling?
When textiles can no longer be used, we deconstruct—or downcycle—them into raw materials to be used in new ways. For example, damaged apparel items can be downcycled into fiber content for sofa stuffing.
What is fiber-to-fiber recycling?
One of the most sustainable and scalable options available is fiber-to-fiber recycling—turning textile waste into new fibers that are then used to create new textile products. For example, deconstructed company uniforms are transformed into yarn feedstock, which is then made into new tee shirts.
What is upcycling?
Instead of sending items to the landfill, we can transform them into new products of higher value. An example is taking leather from automobile seating and making leather backpacks.

We Turn Big Problems into Bigger Solutions
Last year, Looptworks kept 12,674 metric tons of CO2 out of the air thanks to circularity. By upcycling and downcycling textile waste, we kept it from being incinerated or dumped in a landfill.
When you partner with Looptworks, you join a circular system that’s making a positive impact on our environment. Join the loop. Become part of the solution.

Become the Next Link in the Circularity Chain
Looptworks partners with businesses large and small in a wide range of industries. Brands like Walmart, Google, Delta, Eddie Bauer, Columbia, Southwest Airlines and many more, are putting circularity into action.
Our renewed push toward downcycling and fiber-to-fiber recycling is already being met with support from industry partners. A recent Looptworks partnership began with excess masks and gowns from the medical industry, which we downcycled into commercial filler and insulations. The result?
- 3.3 million gallons of water were conserved
- 11k metric tons of carbon emissions were avoided
- 562k pounds of landfill waste was diverted