http://www.sustainablebrands.com/news_and_views/blog/dimitar_vlahov/5_types_sustainable_products_follow_2015_beyond


5 Types of Sustainable Products to Follow in 2015 and Beyond

The global Sustainable Brands community continues to impress and inspire with the growing levels of creativity companies are applying in their sustainability efforts, especially when it comes to elevating the level of priority of environmental and social criteria in product innovation processes. Products with a purpose are popping up in many shapes and forms, and many of them are proving they can perform really well financially. Indeed, the world’s first several billion-dollar purpose-driven brands are now a reality, as long-time analyst of the space Freya Williams observes in her brilliantly-put-together new book Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses.