Southwest x Looptworks: Project LUV Seat
Southwest Airlines seat leather. Reimagined, revived, and recently restocked! Each product in this collection is hand-numbered, limited, edition, and conserves an average of 4,000 gallons of water through the process of upcycling.
The Story of Project LUV Seat
In order to conserve fuel, Southwest Airlines replaced their heavy leather airline seats with a lighter weight material, and they wanted to ensure that the journey didn’t end for 80,000 leather seat covers. We upcycled the seat leather into the In Flight Collection, conserving an estimated 2,000 gallons of water per pound of leather!
Learn how we repurposed airline seat covers and turned them into bags, and the design challenges we faced here.