The Future of Apparel is Here
We've been geeking out on sustainable apparel design. Specifically, a recipe for the sweet spot between daily wearability, primo quality, and a planet-first ethos. Dare we say we've found it. Our ultra-cozy and durable circular clothing line is here — and it’s 100% recyclable.
All of the comfort, none of the waste.
It takes over 400 gallons of water to make just one cotton t-shirt. And yet — every year 17 million tons of textile waste is dumped in the landfill. That's why we're kicking the take-make-waste model to the curb.
Good things don't have to come to an end.
Recyclable clothes stay in the loop forever. When they’re done being loved and lived in, they can be deconstructed and respun into their next best life — on repeat.
Wear to shreds, then recycle your heart out.
Our apparel is ultra-durable and made to outlast conventional tees and sweatshirts. Once you've worn them to shreds, we'll take your clothes back and recycle them into the next generation of sustainable threads.