Upcycling, Conservation & the Environment

beautiful photo of mountains and lake

Join the upcycling movement to help the environment

We believe in clean air, clear drinking water and products that last a lifetime. In pioneering responsible manufacturing and the power of business and humanity to change the course of the future.

Clean air and clean water are the only two elements all the species in the world need to survive. However, huge amounts of water, energy and other resources are depleted to create the raw materials for the gear and apparel we use today. Avoiding the use of virgin materials in manufacturing requires far less energy, and helps preserve natural resources. It also keeps these materials from being incinerated or being added to landfills, which reduces pollution caused by waste.

Our weekends are spent in the mountains or by the sea, and conserving resources to preserve our environment is important to us. Towards that end, all of our sustainable bags and packs are fashioned using rescued excess materials. However, it is a group effort that will only be successful if we all participate. Be a change maker, and expand your knowledge base and awareness.

Our Inspiration

Do you want to learn more about environmentally responsible manufacturing, sustainability and our manufacturing ideal, the closed loop? Here is some of our favorite reading and resources.

Cradle to Cradle: Remaking the Way We Make Things by German chemist Michael Braungart and US architect William McDonough is a major publication on the subject of sustainability, and an excellent starting point for those researching the subject.

Water Footprint Network — Wonder where we get the conservation numbers we use for our site and products? For much of it, we turn to the Water Footprint Network, the global leader in Water Footprint Assessment. This report on The Water Footprint of Cotton Consumption is an eye opener.

Hot, Flat, and Crowded — this is both a harrowing and inspiring book that detail how climate change and competition for energy sources are issues that increasingly need our attention. Geo-Greenism to the rescue.

Revolution in a Bottle — the enlightening bio book of Tom Tsaky, Princeton dropout turned worm poop purveyor, now a global Recycling entrepreneur at TerraCycle

The Story of Stuff — The Story of Stuff Project began with this 20 minute movie about the way we make, use and throw away all the stuff we surround ourselves with. It's publicly distributed and we've embedded it here for your viewing convenience. 


We'll leave you with this final thought....

 Trees are bad for pollution.


Next: Why we're a B Corp